New tools are available to help you promote the Backcountry.com and Dogfunk.com affiliate programs. A few months back Avantlink rolled out their video campaign tool that allows our partners to grab some code and post Backcountry or Dogfunk videos to their site(s).
We’re very pleased to announce that we’ve added two new videos created by Riptube.com, a snowboard flick for Dogfunk and climbing video for Backcountry. Not only is video a great selling tool but these are core videos that ad credibility to your site. Forget the boring videos that talk about a single product, these are videos that show sick athletes using the gear we sell.
To add the video to your site, login to your Avantlink account and click the “Tools” tab. Then click “Get Merchant Links.” Select either Dogfunk or Backcountry from the list of merchants and choose “video.” From there simply copy and paste the code provided.
Additional tools coming soon…
Brian Boyd
Affiliate Manager
bboyd@backcountry.com
720-217-3381
Brands:
Backcountry.com
Tramdock.com
Dogfunk.com
Steepandcheap.com
Whiskeymilitia.com
Chainlove.com
Hey Everyone:
Here are a few promotions rolling out at Altrec. The Summer Clearance Sale is still going with up to 60% off.
Mountain Hardwear Sale - 15% off Coupon Code# MTN0815
Vasque Footwear Sale - Up to 20% off
Cheers,
Sharon Page Affiliate Manager Altrec.comJust a reminder of the Altrec Summer Clearance Sale with up to 60% off. Killer deals abound with name brands from The North Face, Patagonia, Mountain Hardwear, Osprey, Chaco Sandals, Hurley and more. Sale expires 08/31/08 so get great gear at great prices.

Let me know if you have any questions.
Thanks,
Sharon Page Affiliate Manager Altrec.comThe most epic event of the summer is upon us, the Semi Annual Sale at Backcountry.com & Dogfunk.com. If you’ve experienced this before you know that just about everything on the site goes on sale with gear up to 70% off. This sale includes top brands too; like The North Face, Burton, Arc’teryx, Volcom and more. Don’t miss out on promoting this one, it starts today and continues through 9/3/08. You might even want to treat yourself to a new tent or those trail runners you’ve had your eye on.
The creative is already live in the Avantlink network; we’re also putting together a specialty datafeed for each of the sites with hand selected deals. To check it out for yourself visit the Backcountry.com sale or Dogfunk.com sale.
Brian Boyd
Affiliate Manager
bboyd@backcountry.com
Brands
Backcountry.com
Tramdock.com
Dogfunk.com
Steepandcheap.com
Whiskeymilitia.com
Chainlove.com
Blogs
Backcountryblog.com
Thegoat.backcountry.com
We’re super stoked to bring you our Backcountry.com merchant blog! With that being said here’s a few things you can expect out of this blog:
- Very serious entries - we’re all business and wear suits to the office everyday for a reason
- We’ll never mention your mom in the title of a Dogfunk sale.
- Nothing cutting edge, we like to think inside the box.
Actually none of that’s true, we promise to provide you the skinny on what’s going on with our Avantlink program, insight on tools and strategies and the occasional offensive sale from Dogfunk.com. We hope you enjoy our new blog, feel free to post comments or questions anytime.
Brian Boyd
Affiliate Manager
bboyd@backcountry.com
Brands
Backcountry.com
Tramdock.com
Dogfunk.com
Steepandcheap.com
Whiskeymilitia.com
Chainlove.com
Here are some great promotions rolling out to get your latest gear fix. Brands from The North Face, Mountain Hardwear, Patagonia, Kelty, Keen, Suunto watches and more.

Spend $150 and take $25 off
Expires: 08/10/08
Coupon #: 25offover150
Dog Days of Summer Savings
Expires: 08/15/08
Coupon: No
The North Face Khumbu Fleece Sale - 35% off
Expires: 08/10/08
Coupon: No
Let me know if you have any questions.
Thanks,
Sharon Page
Altrec.com Affiliate ManagerThis Fall, we’re opening up our 800-SKI-SHOP.com program to keyword specialists.
This is a great opportunity for experts in PPC to promote a site with a $200+ average sale and up to a 13% commission rate.
Interested and Qualified affiliates will be able to access our existing keywords, plus a datafeed containing all currently available products.
Our search engine platform allows for creation of custom, high conversion URL’s to be created from keywords.
For more info, please contact Mike Massey
Hey Everyone:
Well we have a few promotion going on. We have the Mountain Hardwear 20% off coupon that expires on 08/08/08. Coupon Code MTNHAR08. So if you need a sleeping bag or a fleece jacket it’s a good time to get them.
We also have a back to campus savings sale that expires on 08/10/08 and a Go Green and Save at Altrec Outdoors with products from Patagonia
, North face, Osprey, Timberland and more.

We’ve listened to our affiliates and decided to standardize on Avantlink.
Effective 7/31, we will end our CJ program and our relationship with Ebates.
There is no question that Avantlink is the absolute best affiliate program for outdoor stores.
Thanks for the great response from all the folks (that switched over from CJ with us) that gave us the green light to make the switch! If we haven’t heard from you, and you think this is good, bad, or you just don’t care, we’d LOVE to hear from you. What can we do for you? We are dedicated to working with Gary and Scott to create one of the best programs in the outdoor industry!
Got Feedback? Email Me.
mike.massey@masseys.net
thanks again!
Massey’s Outfitters Commission Change
I’m excited to announce that there are some major changes with Massey’s affiliate programming.
1) Starting August 1st, Massey’s will be moving all affiliates into a single program. We have chosen to standardize on Avantlink because of the fantastic support we have received in the past year from their professional and accessible staff.
2) We are Raising ALL Commission Rates. Since we no longer have to support the administration (and costs) of managing two programs, we are passing that savings on to our most loyal affiliates. The new commission structure is as follows;
MasseysOutfitters.com will start at 9% and transition up to 11% for higher sales tiers.
800-SKI-SHOP.com, theflipflopper.com, and WeGotYourPack.com will START at 11% and transition to 13% for the best performing affiliates.
I will remind everyone: WE DO NOT REVERSE ON RETURNS! This means if you make the sale, you will get paid. Only in the case of fraud or abuse will we reverse.
You don’t have to do a thing. Your rates are already changed.
Look for additional Massey’s affiliate news coming out in the next few weeks.
Also, I wanted to thank everyone who made the switch from CJ and all of you who have supported us on Avantlink for the past year.
Please contact me if any questions.
Mike Massey


