There’s only one thing on the minds of gear junkies during the month of February and that’s the Semi Annual Sale at Backcountry.com and Dogfunk.com. Well junkies wait no longer it’s arrived and boasts to big our biggest sale EVER.

From 2/13 to 3/2 close to 90% of the entire BC and DF site(s) will be on sale with discounts at high as 70% off. Top selling categories like Women’s Fleece Jackets will feature items from Mountain Hardwear, Arc’teryx, Patagonia and The North Face at up to 40% off. Goggles from Oakley, Anon, Dragon and Electric to name a few are discounted up to 70% off. That’s just a teaser of the sick deals customers will find, check it out for yourself.

How do I promote the Semi Annual Sale? Here are some helpful tips on how to make this SAS work for you.

1. On 2/13 grab SAS creative like banners and text links from the Avantlink interface and add them to high traffic areas of your site, like the homepage.

2. If you have an email list create a dedicated newsletter/email blast notifying your members of the killer sale at Backcountry.com and Dogfunk.com. Make sure to include product to product links with some of the best deals from the sale.

3. If you have a forum or blog, write a post/entry about the sale targeting specific items, brands or categories that resonate with your users.

4. If you’re using our datafeed for a store make sure to refresh it throughout the sale, we’ll include new items and discounts over the 2 week period.

5. Do you have a shopping comparison site with a buy box? Adding Backcountry or Dogfunk to #1 slot will increase the conversion rate. Even if the customer doesn’t buy that specific product your sending them to a site that has over 15K products on sale.

6. SEM guru? Increase spending on your accounts to ensure ads show on the first page. Send us the traffic and we’ll take care of the rest.

If you have any questions about the Semi Annual Sale please feel free to contact me.

Cheers,

Brian Boyd
Affiliate Manager
bboyd@backcountry.com
720-217-3381
Skype Id: brian.boyd79

Brands
Backcountry.com
Tramdock.com
Dogfunk.com
Steepandcheap.com
Whiskeymilitia.com
Chainlove.com
Bonktown.com

Blogs
Backcountryblog.com
Thegoat.backcountry.com