Tag Archive for "Sales"
Every so often a merchant emails us and wants to know why they are seeing sales in AvantLink that their analytics software is showing as associated with another ad campaign, eg. email, PPC.
Merchant asked: “There is a substantial discrepancy between sales reported via AvantLink vs sales reported via Google Analytics – shouldn’t they be the same?”
AvantLink answered: Google analytics (and other analytics packages) only record the last referred click, and your Affiliate cookie is valid for 90 days from any click through. So they (Google in this case) are not reporting the complete click stream that resulted in the actual sale. So as an example, just because your Google analytics says the last click came from an email campaign, that does not negate a valid Affiliate referral still in place from a previous click through within the defined 90-day window.
Affiliates,
As we are nearing the end of summer and peak season is approaching we have something that we hope will interest you affiliates out there. The-House.com is offering a nice incentive to affiliates for the month of September. The sales contest will take place from the 1st through the 30th and the first five affiliates to generate $1,000.00 in sales will receive the added bonus of $100.00!
We hope all of you will take advantage of this opportunity and want to say thanks for all of your hard work so far this year.
Check out the ABW announcement as well.
Best of luck to all of you!
Mark Kalbach
activesports@avantlink.com
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