You may have already noticed, but we rolled out some improvements to our already robust reporting tools in AvantLink. These improvements include visuals for an array of charts, sale item details & hit trail data.

Look for this icon: in our reporting interface to access available charts/graphs. Charts/graphs now available include:

• Daily Ad Impressions and Click Throughs
• Daily Sales (# and Dollar Amounts)
• Breakdown of Ad Impressions by Tool Type
• Breakdown of Click Throughs by Tool Type
• Breakdown of # of Sales by Tool Type
• Breakdown of Sales by Tool Type

Look for this icon: in our reporting interface to access report details. The detail icon shows up if there are detail/sub-reports available for that report.

Two more things to take note of:

1. All mentions of “Page Views” in our reporting interface are now now labeled “Ad Impressions”.
2. There is new row hover/click functionality that is a combination of stylesheet and some PHP code changes. These formatting changes makes reading your report data easier.

Let us know if you have any questions or comments.