AvantLink’s Affiliate Marketing Blog



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AvantLink Coupon/Deal Feed Etiquette

Merchants, one of the most effective promotion ad management tools we offer is the Dynamic Coupon/Deal Feed, available in your account. This is a deal feed that you control, and it gets distributed via RSS and content feeds on Affiliate sites. Larger programs have hundreds of Affiliates using their deal feeds. Since you [...]

Promotion Ad Management

During account interface training for new merchants, we go over best practices for ad management, communication with Affiliates, deal feed management, etc. We cover a lot of ground in these 60-90 minute sessions, so it’s easy for folks to forget some basic mechanics for promotion management once they launch. Here is a recent email exchange [...]

Third Party Analytics Discrepancy

Every so often a merchant emails us and wants to know why they are seeing sales in AvantLink that their analytics software is showing as associated with another ad campaign, eg. email, PPC.
Merchant asked: “There is a substantial discrepancy between sales reported via AvantLink vs sales reported via Google Analytics – shouldn’t they be the [...]

Merchant (Self-Managed) Deal Feed

Sometimes we nail a good way to explain some of our tools and Affiliate technology while emailing folks during the course of the work day. So we thought why not start adding good Q&A’s/excerpts to the blog. So here’s our first, and it’s in a new category called “Merchant Q&A“.
Merchant asked: “Are there internal communications [...]

SparkleCartel.com is now live in AvantLink!

Introducing a new exclusive AvantLink merchant:
SparkleCartel.com
This is an exciting opportunity to promote high-quality fine jewelry and accessories at amazingly low prices…One Deal At A Time! SparkleCartel.com offers deals on jewelry typically 70% to 80% off MSRP or more. Do not hesitate with this one, folks. Get their dynamic daily deal campaigns featured on your site(s) [...]

o2 Gear Shop is now live in AvantLink!

Introducing a new exclusive AvantLink merchant:
o2 Gear Shop
o2 Gear Shop offers customers a knowledgeable team of gear experts, a broad selection of premium outdoor gear and a dedication to quality service. This high converting retailer, new to the Affiliate world’s top Outdoor/Recreation category, is well worth integrating into your site(s) asap. Promote top brands in [...]

Inactive Merchant Link Handling

Over the course of the past few days David has built, tested and rolled out new functionality for handling inactive merchant links that result from merchants deactivating Affiliates, or leaving the AvantLink network altogether. Affiliates have always had the option of sorting to, and browsing “My Inactive Merchants”, but now there is an option on [...]

Merchant Newsletter Vol 1, Issue 2

AvantLink Newsletter
April 23, 2009
Vol 1, Issue 2

Merchant Newsletter

In this issue we are going to outline several new Affiliate technology offerings we rolled out recently including tools for content matching, product comparison and other ad widget functionality. Understanding how these tools help your Affiliates maintain relevant, dynamic pricing and product details is a key element to [...]

True partner for innovation

We’re proud to share another Merchant testimonial, this time from Rett at Backcountry.com.
AvantLink is a true partner for innovation. Their technology is first class and their attention to detail is impressive. The interface is ultra fast and easy to navigate, which saves us valuable time every day. The standard reporting options cover the majority [...]

One step ahead of our needs

Time to expand the Testimonials category on our Affiliate Marketing Blog to include AvantLink merchants. We’ve been publishing Affiliate testimonials for a while now, but we also have a bunch of Merchant testimonials to share. To start things off, here is what Chuck Hamrick sent us recently on behalf of Affiliate Crew’s client Little Giant [...]

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