During account interface training for new merchants, we go over best practices for ad management, communication with Affiliates, deal feed management, etc. We cover a lot of ground in these 60-90 minute sessions, so it’s easy for folks to forget some basic mechanics for promotion management once they launch. Here is a recent email exchange [...]
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Management Tools Review Sessions
Attention Merchants: Be exceptionally prepared for Q4 and the busy holiday shopping season by signing up for one of three free sessions designed to help you take full advantage of the Affiliate management, organization and communication tools available in AvantLink. As of today, there are 15 slots open on each of the following dates & [...]
Affiliate Program Branding & Management
Time for another Affiliate Marketing Best Practices article, but this time it’s an article for merchants. Disclaimer: It’s been a while since I’ve managed an Affiliate program, so correct me if I need it. But I think the primary concepts and techniques for effective Affiliate management may just be timeless.
Just as Affiliate marketing has evolved [...]
AvantLink Affiliate Program Management
At this time we thought it would be appropriate to get into detail on our new Managed Solution service level we now offer merchants. We know what works, and what doesn’t, in terms of program management. Here are the key points and information on this full service management and branding package we offer…
Earlier this month [...]
Email Spam Analysis for Merchants
We’ve added a new merchant tool in the account admin interface that allows program managers to view a spam analysis for their Affiliate email messages. We included this functionality as part of the “Email Affiliates” tool so merchants can better gage whether or not messages they are distributing to their Affiliates will be caught in [...]