Last week I spent around 30 minutes talking to Wade Tonkin of GTO Management and Ian Larsen. We talked in depth about some of the innovative Affiliate tools that Scott and David have worked hard to create, of course with the direct input from our valued Affiliates and merchants. The podcast is available on the GTO Blog, directly below a nice post by Wade. Here’s a snippet…

We talked in detail about a few features in particular, the Affiliate Link Encoder (ALE) which allows bloggers, webmasters and forum operators to put affiliate tracking in place for any AvantLink merchant without having to actually login to the affiliate UI or so any special coding. Once the ALE javascript is in place, the affiliate tracking is put in place on the broswer side of the equation.

Ian chimed in with his experience as an affiliate and applauded the flexibility of the AvantLink datafeed tools and the accessibility of support and development to get what you need as an affiliate. Gary applauded the affiliates out there for driving innovation.

Read Wade’s entire blog post & listen to the podcast: GTO Podcast #3: Gary Marcoccia of AvantLink

Gary for AvantLink