Another Outdoor/Recreation merchant recently started to populate their Deal of the Day tool for Affiliates. The main requirement for eligibility, and use of this tool, is that the products featured must be minimum 30% off the retail price. Integration methods of Javascript, RSS, and datafeeds (CSV, tab-delimited and XML) are available. There are also options in the configuration interface that allows Affiliates to customize the layout of the daily deals they feature.

A quick reminder, Massey’s Professional Outfitters launched four distinct programs in AvantLink back in September. These programs include:

• MasseysOutfitters.com
• 800-SKI-SHOP.com
• TheFlipFlopper.com
• WeGotYourPack.com*

And let me add so far so good with these programs. How does 5.9% conversion rate on ALL Affiliate traffic sound to you?! That’s what we’ve seen with the MasseysOutfitters Affiliate program so far.

Remember, if you’re featuring dynamic daily deals for your customers, you can also promote RSS subscriptions to these daily deal feeds. Wrap your mind around that for a second. If you get one of your site visitors to subscribe through creative we give you, then you’re Affiliate cookie will be set on outbound clicks from that feed for the life of the subscription.

To see what I mean, login to your Affiliate account and follow these steps to get RSS subscription icons and syndication tools you can place on your site:

• Click on ‘Tools’ from the main menu.
• Click ‘Deal Of The Day Sign-up’ under the Deal Of The Day Tool.
• Select your Website, then Merchant, you want to configure the DOTD tool for.
• Select one of the RSS options, then click ‘Get Html’.

Once you click ‘Get Html’ we’ll return the RSS feed URL that includes the dynamic daily deal, in addition to code you can place on your site (much like banner code) that will display subscription icons from popular aggregators including Bloglines and Technorati. Here’s the messaging you’ll get from the tool center console once you configure an RSS version of the daily deal:

Add the following links to your website to allow your visitors to subscribe directly to your Affiliate encoded Deal Of The Day feed.

Best Practice: Place the dynamic deal of the day HTML ad on your site, then underneath the dynamic display add the subscription icons and a call to action to your customers like “Subscribe now and have these daily deals delivered to you!”.

Daily deals are hot on the web now, and these deals convert huge on a price driven requirement of 30% off retail. Please take a look at what Masseys and the other merchants using the daily deal tool have to offer. BTW, we also offer these syndication creative options for the Dynamic Coupon Feed as well. See the Coupon Feed Syndication tool for more info.

As always, contact anyone at AvantLink if you have questions or suggestions. Happy converting!

Gary & AvantLink

*Note the WeGotYourPack.com program has not launched their DOTD offer yet, but it’s coming soon enough!