For the last five or six weeks we have been developing a tool that offers merchants the ability to monitor specific keywords/phrases Affiliates are using in paid search marketing campaigns. The Paid Search Review tool is available in the Notification Center and as a standard reporting option with performance summaries, sales/commission details, etc. Program managers [...]
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Trademark & Merchant Name PPC Bidding
There are a lot of discussions these days centered around unscrupulous Affiliates using pay per click (PPC) search marketing to drive traffic via searches for merchant names, their domain names and/or any trademarks they might own. Common terms in the Affiliate industry to describe this practice include “Trademark Bidding” or “Trademark Poaching” to name just [...]