AvantMetrics (website) is Live!

Nearly a year ago in June of 2011, we introduced our clients (and essentially the Affiliate marketing world) to AvantMetrics with: AvantMetrics – Affiliate Marketing Analytics

We are pleased to announce that as of today, the AvantMetrics.com website is live! Up until the launch of the site, the only information available for the service was via an info page on AvantLink.com in the “Merchants” seection. But since the service is now available to any online advertiser (not just clients of the AvantLink network) it was the logical next step to build the site, and the stand alone reporting interface on the back-end. Kudos to Flint Creative here in Park City for another great site design! (they also designed AvantLink.com)

Since June of 2011 when we announced the product coming out of BETA, several AvantLink merchants have taken full advantage of the powerful services available with the v1 release of the platform. Affiliate programs using AvantMetrics v1 have the ability to:

  • Manage all third party tracking pixels (using pixel container functionality)
  • Apply business rules for shared attribution (based on predefined Affiliate referral groups)
  • De-duplicate multi-network commissions (for those using more than one network)
  • De-duplicate internal marketing channels (to measure ROI for all marketing channels)

Take a look at the brief Prezi below or visit the website for more information. If you would like to speak with someone about AvantMetrics, and how it can improve your web marketing ROI, drop us a line. Note that discounted rates are available for existing AvantLink clients. Questions or comments encouraged…so please post your thoughts!

Official Press Release @PRWeb: AvantLink Introduces Proprietary Web Analytics Platform


AvantLink is a leading affiliate marketing, multi-channel analytics, referral tracking and technology platform for quality web retailers and savvy publishers. We believe in challenging standard practices and disrupting status quo technology solutions to produce high-performing programs for top merchants and premium publishers.

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