Implementing AvantLink Feature Requests – Round Three

Jun 04, 2010 1 Comment by

This marks the third and final installment of changes suggested during our AvantLink Feature Requests survey on Facebook.  This round includes only one change, but it was a doozy to implement: the affiliate support request page now displays the history of responses from AvantLink on individual support tickets.

As anyone who has ever filed a support request with AvantLink knows, we handle all support via email.  We do this for a number of reasons, most notably simplicity and universal accessibility.  Our entire staff is able and encouraged to participate in the support process, and we can respond to requests even when we’re on the road with only a mobile phone at our disposal.  In turn, that allows our response times to be as fast as they are: our median time to first response on an affiliate support ticket is under 2 hours (not bad considering that includes support requests received during off-hours and on weekends).

So while we understood the value of being able to quickly reference the resolution of support requests through our website, we didn’t want to make any change that would interfere with our industry-leading support.  Instead, we constructed a process that would monitor our outgoing email responses to support tickets and log them for display within your affiliate account.  That means any new tickets will automatically have their responses from AvantLink tracked and listed for future reference on the support page.

But we didn’t stop with tracking responses to new tickets, we even went through our archives and loaded prior support responses going back three years!  If you’ve ever filed a support ticket with AvantLink, chances are that the full history of your conversation with us is now visible on your affiliate support page.  Go ahead – take a look!

Thanks go to John Powell for his suggestion that we make available the archives of our support emails.

-David Clark

Affiliate Tools Read more

Half-Moon Outfitters is now live in AvantLink!

Jun 02, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

Half-Moon Outfitters

Half-Moon Outfitters has been providing customers with quality goods and services for adventure and travel since 1993 with a total of eight brick-and-mortar locations. Half-Moon is the leading dealer of gear for kayaking, rock climbing, backpacking, surfing, and travel. Specializing in the world’s best outdoor brands, Half-Moon is proud to offer the best product knowledge and expertise in the Outdoor Industry.

From their Affiliate details: Half-Moon Outfitters helps support outdoor initiatives and the community. We sponsor and manage numerous competitions throughout the year including trail races, stand up paddleboard races and bouldering competitions.”

Program highlights include:

  • 8% commission
  • 120-Day Cookie
  • AOV: summer $85, winter: $150
  • 100% parasite free
  • Avantlink powered tools & scripts
  • Best brands in the outdoor industry
  • Dedicated program management

Let us know what we can do to help you get started promoting Half-Moon Outfitters. Contact anyone at AvantLink or the program manager Lauren Williams, affiliates/at/

New Merchants Read more

Innova Inflatable Kayaks and Canoes is now live in AvantLink!

Jun 01, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

Innova Inflatable Kayaks and Canoes

Promote inflatable kayaks and canoes direct from the manufacturer! Innova Inflatable Kayaks and Canoes pioneered inflatable boats in North America. Note the average order value of over $700, and an 8% baseline payout with incentives.

Innova has already created an Affiliate program blog, so be sure and subscribe to their blog RSS feed for the latest promotion notifications, new product arrivals and other company news.

From their Affiliate details: “Our performance claims are corroborated by the Innova Helios being chosen as the “Best Inflatable Kayak” by the readers of Sea Kayaker magazine both times they have voted the Readers Choice Awards – a six-year period.”

Program highlights include:

  • 8% baseline payout with incentives
  • 120-day cookie
  • $700 average order value
  • Complete product datafeed
  • Dynamic ad list with plenty of links
  • Customized banners for high-performing affiliates
  • Extensive website that’s frequently updated
  • Social media branding campaigns
  • SEO friendly tools & scripts
  • Detailed reporting

Let us know what we can do to help you get started promoting Innova Inflatable Kayaks and Canoes. Contact anyone at AvantLink or the program manager Mandy Landa, innovakayak/at/

New Merchants Read more

NY Fashion Center Fabrics is now live in AvantLink!

May 10, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

NY Fashion Center Fabrics is headquartered in the garment district of New York City, boasting the largest textile marketplace on earth. This is an opportunity you should not let get away. As an exclusive AvantLink merchant, you can be one of the first Affiliates anywhere to promote this online fabric store.

NY Fashion Center Fabrics features a multitude of styles in cotton, silk, polyester, acetate, linen, spandex, laces and nylon fabrics. They have over 3,000 different fabrics in stock, and their selection is unparalleled and unique. Earn 5% and promote free shipping on orders of $99 or more.

From their Affiliate program details: “Our fabrics come directly from the manufactures, and are carefully selected by our buyers: We only carry the finest, most luxurious fabrics available…”

Program highlights include:

  • Earn 5% minimum commission on every sale.
  • Cookie Duration: 120 days.
  • 98% of all orders shipped within 24 hours of being placed.
  • Average order size $98.00
  • Free shipping on orders over $99.00
  • 80% repeat customers, we treat customers right.

Let us know what we can do to help you get started promoting NY Fashion Center Fabrics. Contact anyone at AvantLink or the program manager John Breining, john/at/

New Merchants Read more

Implementing AvantLink Feature Requests – Round Two

May 10, 2010 1 Comment by

Just a quick post to say we’ve recently completed implementing a few more of the suggestions we received from our AvantLink Feature Requests survey on Facebook.

One change that affects all levels of AvantLink users is to our add-on for Firefox:

  • If you have configured custom display settings for a report (e.g. a particular sort order or any change to the default ordering of columns/fields) those changes are now reflected in the detail report pop-ups that are accessible from within the Firefox.  As an example, if through the normal “Reports” page on our site you set up the “Performance Summary” report to hide the number of ad impressions, then the “Performance Summary” report that you can access from the Firefox add-on will hide that column as well.

Other enhancements that apply only to the affiliate user interface include:

  • It is possible now to download a small sample file from any merchant datafeed, regardless of whether you are actively affiliated with a merchant program or not. This functionality is made available as a “Product Sample” download link on the datafeed-related tool detail pages for such merchants. While the samples themselves are not usable (there is no affiliate tracking information embedded in the sample files) they do provide a concrete indication of what information is available from a given merchant.
  • The merchant ad listing page (where you find banner/image, Flash, HTML, text, and video ads) now includes easier functionality for quickly filtering to specific sizes of banner/image ads.
  • Also on the ad listing page is better functionality for managing ad groups.  You can now quickly filter the list of ads to just those included in a particular ad group, and rename existing ad groups.

Thanks go to Rob Lucas for suggestions about the Firefox add-on and filtering ads by image size, and Shawn Kerr’s idea for a datafeed preview/sample feature. Improvements to the ad group management functionality, while not mentioned in the Facebook survey, were inspired by several affiliate requests in the course of support conversations.

-David Clark

Affiliate Tools, Merchant Tools Read more

IRCE 2010 Reception – You’re Invited!

May 04, 2010 No Comments by

We would like to extend an open invitation to our Affiliate Marketing Meet & Greet at the 2010 Internet Retailer Conference & Exhibition. If you’re a web retailer, Affiliate marketer or agency please save the date and join us at the Prairie Center.

The reception starts at 5:30pm, and the Prairie Center is located at the Hyatt McCormick Place (IRCE venue) on the second floor.

Our goal is to provide an environment where Affiliate marketing professionals can network, build relationships and expand opportunity through the channel.

Please RSVP by emailing if you plan to attend.

IRCE 2010 AvantLink Reception Invitation

General Info Read more is now live in AvantLink!

May 03, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

Gear Hut is owned and operated by Summit Hut, an independent specialty outdoor retailer based in Tucson, AZ. The Summit Hut Affiliate program is exclusively with AvantLink as well. Gear Hut was developed in 2005 to better serve the back to school shopper and offer a broad selection of JanSport gear & products.

Gear Hut does not do chargebacks on returns!

From their Affiliate program details: Join the Gear Hut Affiliate program and earn 6% on every qualified buyer you send our way. We have worked hard to optimize our site for high conversion, which translates to more money in your pocket…”

Program highlights include:

  • Earn 6% on sales.
  • 120 day cookie.
  • Exclusive AvantLink merchant.
  • Excellent JanSport product availability.
  • Real time inventory (fewer canceled orders).
  • Excellent customer service.
  • Free Shipping orders of $50 or more.
  • No chargebacks on returns.

Let us know what we can do to help you get started promoting Contact anyone at AvantLink or the program manager Mitch Baker, mitch/at/

New Merchants Read more is now live in AvantLink!

Apr 30, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

We’re pleased to expand our “Hunting/Fishing” category with This retailer is the premier source for all your customer’s fly fishing equipment needs. No matter what your customer’s fly fishing interests are they have it covered from waders, rods, reels, boats and apparel. Promote the following major brands of fly fishing equipment: Simms, Patagonia, Sage, RL Winston, Scott, Abel, Tibor, Ross, Galvan, Outcast and many more.

From their Affiliate program details: “Originally founded in 1994, Wyoming Fly Fishing and the Platte River Fly Shop has continued to increase range of products while at the same time providing a fun and friendly shopping environment for our online customers…”

Program highlights for this Fly Fishing Affiliate program include:

  • Commission Payout: 7%
  • Cookie Days: 60
  • Average Order Value: $210.00
  • Average Site Conversion: 5.67%
  • Dedicated Affiliate Program Support
  • No Hassle Returns
  • Flat File & Dynamic Datafeeds
  • Industry Leading Affiliate Tools

Let us know what we can do to help you get started promoting Contact anyone at AvantLink or the program manager Mark Boname, flyshop/at/

New Merchants Read more

Implementing AvantLink Feature Requests – Round One

Apr 28, 2010 4 Comments by

Thanks for all of the feedback we received on our AvantLink Feature Requests survey on Facebook.  We’re happy to say we’ve begun implementing some of those feature requests, and would like to mention what has been accomplished so far.  The following are improvements made to the affiliate interface of AvantLink:

  • We’ve added an EPC (Earnings per Click) column to all of our Performance Summary reports.  It’s hidden by default, but you can customize that, of course.
  • There’s a new “Performance Summary by Month” report that should help with viewing trends over time, whether for your overall account, or for an individual merchant program.
  • There’s a new report called “Merchant Ranking by Earnings” that ranks merchant programs by their earnings (sales commissions plus incentives) over a requested time period (e.g. Today, This Month, etc.). An identical ranking is performed for the previous time period of the same length (e.g. Yesterday, Last Month, etc.). The two sets of rankings are then compared to show any change/migration over time.
  • Probably the most visible changes are on the affiliate home page.  The “Quick Stats” box has been enhanced with options to view statistics on a daily, weekly, or monthly basis, and the information depicted has been increased to everything that is available in our Performance Summary reports.
  • Also on the affiliate home page is new functionality for restricting the statistics (and the charts) to just one particular website, as well as for viewing a per-annum comparison of data on the charts (e.g. last year versus this year).

To give credit where due, the above changes were inspired by Mark Silliman’s suggestion for new reporting functionality and weekly/monthly trend analysis, Jennifer Pizzo Kalbach’s request to be able to filter graphs on the affiliate home page by website, and Roger Rainwater’s idea that the the commission/balance information on the home page should be easily viewable for this month versus last month.

There are still a number of suggestions that we’re in the process of implementing, and we’ll keep you up-to-date when those changes become available.

As always, feedback is appreciated!

-David Clark

Affiliate Tools Read more

Zoik Inflatables is now live in AvantLink!

Apr 26, 2010 No Comments by

Introducing a new, exclusive AvantLink merchant:

Zoik Inflatables

Welcome another direct to consumer outdoor company to AvantLink! Promote high quality inflatable rafts, kayaks and a variety of outdoor equipment with the Zoik Inflatables Affiliate program. Earn 7% with a 90 day cookie.

Average Order Value $700

From their Affiliate details: “The ZOIK team has applied its expertise to their boats to create a line of innovative, high-end rafts, kayaks and inflatable products to meet the demands of outdoor adventurers…”

Program highlights include:

  • 7% Commission for sales you generate.
  • 90 Day cookie duration.
  • We guarantee everything we make.
  • Average Order Value – $700.
  • Conversion rate of – 2%.

Let us know what we can do to help you get started promoting Zoik Inflatables. Contact anyone at AvantLink or the program manager Todd Newcomer, info/at/

New Merchants Read more