Scheduling Ad Campaign Version Updates

We’ve added functionality to our merchant interface to allow scheduling version changes to banner/image and Flash ads.  This allows merchants to prepare updates to creative assets for existing ad campaigns, while keeping the current campaign configuration intact for affiliates.  Of key importance in the solution is that affiliates won’t have to obtain new HTML to utilize the modified ad when the changed version swaps into place.

This is a bit different from the “Staged Campaign” support that we’ve had for some time. Staged campaigns are ads that are configured with a “go-live” date; affiliates have no access to the ad until that date is reached.  Scheduled version changes, on the other hand, help you to repurpose an ad campaign that’s already live and in use by affiliates – but without having to be at your computer when you want the changes to take effect.

Just think of this as one less reason to be chained to your office during promotions.  Pair this with the ability to schedule emails to your affiliates for future delivery dates for ultimate flex-time efficiency!

-David & AvantLink

P.S. Merchants – look for this new functionality in the “Tools” -> “Add/Edit Ad Campaigns” section of your account when you edit a banner/image or Flash ad.