Major Merchant Update: New Geolocation Traffic Tool

Merchants, we’re very excited to announce a major update to the affiliate recruitment and application management tools in the AvantLink interface! As of this week, you can now search for affiliates based on what country the majority of traffic an affiliate is sending to merchant programs is coming from.

Let’s explain with an example and some handy screenshots. If you log into your merchant account and head over to either the affiliate recruitment tool or the affiliate application management tool, you’ll see an extra column titled Traffic on the far right. In this column you’ll start to see small favicon images of country flags associated with some affiliates.

AvantLink Geolocation Tool

These small icons denote the country where the majority of the affiliate’s referral traffic is originating from, giving insight into what country or market the affiliate has the most focus on. Additionally, each flag can be clicked on to bring up a further breakdown of the affiliate’s top 3 countries for referral traffic. This breakdown can also be accessed by clicking the Details option on the far left then selecting the Statistics tab.

AvantLink affiliate location breakdown

As you can see from the screenshot above, not all affiliates have a flag tied to their account. In these cases, the affiliate didn’t hit the minimum threshold for valid referrals in order for our system to properly evaluate the top 3 referring country locations.

Also, it should be noted that these Traffic By Country reports are “actual data” so to speak. Instead of simply asking affiliates what countries they anticipate their marketing efforts focusing on most, we’ve opted to analyze actual referral IP addresses from those affiliates in order to give you real, exact geolocation information.

We’re very excited to have this functionality up and live in the network. If you have any comments or suggestions regarding the new geolocation tool, please let us know in the comments below.


Chad Waite is the Marketing Manager for the AvantLink affiliate networks and a lifetime learner of affiliate marketing, seo, and online marketing in general. He can be found on Twitter at @ChadW8.

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