During account interface training for new merchants, we go over best practices for ad management, communication with Affiliates, deal feed management, etc. We cover a lot of ground in these 60-90 minute sessions, so it’s easy for folks to forget some basic mechanics for promotion management once they launch. Here is a recent email exchange [...]
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Third Party Analytics Discrepancy
Every so often a merchant emails us and wants to know why they are seeing sales in AvantLink that their analytics software is showing as associated with another ad campaign, eg. email, PPC.
Merchant asked: “There is a substantial discrepancy between sales reported via AvantLink vs sales reported via Google Analytics – shouldn’t they be the [...]
Merchant (Self-Managed) Deal Feed
Sometimes we nail a good way to explain some of our tools and Affiliate technology while emailing folks during the course of the work day. So we thought why not start adding good Q&A’s/excerpts to the blog. So here’s our first, and it’s in a new category called “Merchant Q&A“.
Merchant asked: “Are there internal communications [...]