Oh yeah! This is exciting news. A quick heads up to tease a new and improved Altrec Affiliate datafeed that should be live soon in AvantLink. This new feed will be a huge improvement over their existing feed, however the old feed will still be available as long as Affiliates continue to use it. If Altrec.com Outdoors has been a lean, mean converting machine for you already, wait until you see what this new product feed will do for you!Here’s the contents of a heads up letter Greg just sent out to his opt-in list of Affiliates:
We’re overhauling our datafeed!
We looked at our overall navigation, category structure, and number of link opportunities and identified ways to improve each â€“ this new feed will out-perform the old without a doubt.
We added a number of new fields:
- OnSale products field
- Brand Logo image for each product
- Brand url
- Department url
- Department Sale url
- Gear Reviews
- Product Video link
We have isolated three main Category levels for improved navigation:
Shop: Menâ€™s Clothing, Womenâ€™s Clothing, Kidâ€™s Clothing, Footwear, Camp & Hike, Travel, Climb, Running, Cycle, Ski, Snowboard, Beach, Paddle, Wakeboarding, Outlet
Department: Examples – Menâ€™s Jackets, Womenâ€™s Shorts, Shoes, Backpacks, etc.
Category: Examples – Menâ€™s Fleece Jackets, Womenâ€™s Board Shorts, Running Shoes, Hydration Packs, etc.
The change in Category structure will reduce clicks and increase conversion. Simply put, your customers will find what they are looking for faster.
The implementation of the feed is in motion and we plan to have it available on Wednesday 5/16. You will still have access to the old feed â€“ we will run both concurrently. While I urge you to look into and ultimately implement this new feed, the choice is yours.
The optimization of our datafeed could not have been achieved without the help of a certain affiliate and Avantlink. Both have provided feedback, insights, ideas and ultimately time to see this through. To take a sneak peak, send me and email and I will send you the feed fields.
Gary & AvantLink