It’s been a while since I wrote this article, talking up the value of press releases. And it’s been a while since we used PRWeb to distribute one. Last night at midnight the news went out on our Inc.com debut, and I’ve been tracking it’s progress today. Definitely happy with the results so far, and [...]
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Affiliate Link Encoder Webinar
Yesterday I hosted my first GotoWebinar session, featuring the configuration, installation and best practices for the ALE on static HTML pages and a WordPress blog. No major complaints, although I will admit it was a bit challenging hosting my first webinar.
We’re planning to do a LOT more of these, basically one for each of the [...]
AvantLink Webinars: Affiliate Link Encoder (ALE)
Learn how to auto encode direct merchant links (or keywords) to Affiliate tracking links by installing one line of JavaScript on your web site or blog. The ALE is the ideal solution for monetizing existing blog or forum archives!
Join us on Monday, August 9th from 11am-11:30am mountain time for an overview of this unique tool. [...]
AvantLink Coupon/Deal Feed Etiquette
Merchants, one of the most effective promotion ad management tools we offer is the Dynamic Coupon/Deal Feed, available in your account. This is a deal feed that you control, and it gets distributed via RSS and content feeds on Affiliate sites. Larger programs have hundreds of Affiliates using their deal feeds. Since you [...]
AvantShare 101
Merchants, we offer a communication channel that allows you to reach beyond your existing Affiliates. Have a look at our company blog at AvantShare.com. Although the network email tool is effective, functional and easy to use…it’s only reaching your existing Affiliates. You could (and there are times when you should) use our integrated Affiliate Recruitment [...]
Optimize Your Existing Affiliates
Merchants, you may have noticed we have been publishing a series of program management tips recently. This is not a coincidence. With the quickly approaching 4th quarter and holiday shopping season, now is the time to start getting your Affiliate program dialed in and ready for strong sales.
Note: If you’re a retailer who has an [...]
Management Tools Review Sessions
Attention Merchants: Be exceptionally prepared for Q4 and the busy holiday shopping season by signing up for one of three free sessions designed to help you take full advantage of the Affiliate management, organization and communication tools available in AvantLink. As of today, there are 15 slots open on each of the following dates & [...]
Promote YOUR RSS Feeds
Affiliates, did you know that in addition to publishing promotional-related (dynamically updated) content on your sites, you can also promote RSS subscriptions to those feeds? Think about that for a second. If you’re site visitors subscribe to one of these RSS feeds from AvantLink that you promote, then your tracking details are embedded in all [...]
First 100 Days, for New Merchants
Everyone on your team worked hard to meet the AvantLink tracking and datafeed specifications, perform the appropriate test measures, collect collateral and program materials, etc. Now your Affiliate program is open for business on the premiere Affiliate network, but you are a little confused on what comes next. Let’s discuss the first 100 days of [...]
Affiliate Ad Groups and Ad Rotators
We’re pleased to report that another affiliate-requested feature has been implemented in our tools: ad groups.
Ad groups provide a simple method of collecting advertisements from one or several merchants and grouping them all under a single designation. For instance, you might define an ad group such as “160×160 Shipping Ads”, and then add all banner [...]