For some time now we have manually created deal sheets posted to our blog to spotlight promotions for high-profile shopping events throughout the year. Click here for an example of how the deal sheets used to look.
Affiliate feedback told us these were very helpful, but there were limitations and concerns.
The big issue was that although we were featuring powerful promos, Affiliates could not get the actual link code they needed from the deal sheets (unless of course they were using the ALE, in which case they would not need link code at all). Once Affiliates observed the promos available via the public deal sheet(s), they would then need to login to the network, go to a merchant’s profile, then find the promotion for access to the link code.
We take pride in our automation, so the development team put their heads together and came up with a great solution that allows merchants to now manage their own deal sheets. With this upgrade Affiliates can also now get the link code they need from deal sheets within their account profile. This allows the deal sheets to remain behind the login, which merchants appreciate because 1) their competitors will not be able to see what their Affiliates will be promoting, and 2) Affiliate discount codes will be hidden from public view.
Overview of this new functionality for MERCHANTS:
Within the ad configuration form we have updated the “Ad Categories:” field to allow sub-selections within the “Promotional” category. Not unlike how the “Brand” or “Category” tags have always functioned, when program managers select “Promotional” a sub-menu appears now displays which allows the selection of the following shopping events and/or promo categories (options include major shopping events as well as “Shipping” and “Seasonal” sub-categories, which were previously in their own category, but have since moved under “Promotional” as sub-cats):
- Black Friday
- Cyber Monday
- Father’s Day
- Mother’s Day
- Summer Clearance
- Valentine’s Day
We have the ability to add other promotional sub-categories, so if there are suggestions for more of those please let us know. Additionally, on the ad list overview page, the sub-categories under “Promotional” have been added to the drop down “Ad Category:” sorting menu.
Overview of this new functionality for AFFILIATES:
Just a couple things to note from the other side of the network. Affiliates can now sort by promotional sub-category via the “Category:” drop down menu on the “Merchant Ads” page of the tool center. To see what I mean check out the screengrab below or navigate to the “Get Ads” page: Login -> Ad Tools -> “Get Ads” Button (under Merchant Ads section).
Affiliates will also start to notice special announcements that will appear on the tool configuration pages (or even every page if it’s warranted) of their account management interface. Announcements will highlight active deal sheets or any other important news we need to share.
Bottom line is that Affiliates now have access to merchant deal feeds for specific shopping events (or general shipping, seasonal, etc. promotions) via their account management interface. When viewing deal sheets they will also be able to get the link codes the need quickly and easily.
Merchants, if you would like more info and/or a demonstration of how to effectively manage your own deal feeds be sure to sign-up for the August 1st training webinar that’s coming up. Chad will be covering this new functionality then.
Please post comments or suggestions, and Happy Converting!