Specialty Datafeed Admin for Merchants

Late last week we rolled out new functionality that allows merchants to create specialty subsets of their existing datafeeds in AvantLink. For example, merchants can now build datafeeds for Affiliates that feature only sale products, top selling products, etc.

Merchants, please find the Specialty Datafeed Administration in the tools and management interface. It’s very simple to configure any unique specialty feed you want, so let those creative juices flow. Follow these steps to configure specialty feeds in minutes:

  1. Login, and click on ‘Tools’ from the main menu.
  2. Towards the bottom of the tool list, click ‘Specialty Datafeed Administration’, where it says “You can create specialized subsets of your datafeeds to help call attention to certain products (e.g. featured products, top 10 lists, etc.)”.
  3. This page will display your current configured feeds in AvantLink. Click the link next to the feed you want to work with that says ‘[Create new specialty feed]‘.
  4. At this point you’ll have the option of manually adding the skus you want to include in the specialty feed, or using the search tool we added that will allow you to automatically select products.

Affiliates, by all means share your ideas for specialty feeds with your merchant partners. I am sure they would be all ears! I’ll also mention that once a merchant you’re active with creates a new specialty feed, you’ll see that option in your configuration when setting up new datafeed subscriptions. You can also use special datafeeds to create more targeted displays with the Product Display Builder.

Please let us know what you think.

Gary M


AvantLink is a leading affiliate marketing, multi-channel analytics, referral tracking and technology platform for quality web retailers and savvy publishers. We believe in challenging standard practices and disrupting status quo technology solutions to produce high-performing programs for top merchants and premium publishers.

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