Archive for September, 2011

Merchants: How to Handle Expired Banners

Sep 28, 2011 No Comments by

We recently had a program manager ask about the best way to handle expired banner campaigns. To give you some context, for historical reporting purposes (and other important reasons), we do not allow program managers to simply “delete” ad units. They can however expire ad units which will effectively remove those ads as options for Affiliates. Check this previous Q&A post or the screencast tutorial below for additional info on Promotion Ad Management.

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Program manager asked: What is the best way to be sure that banner promotions do not show on Affiliate web sites after the promo ends?

AvantLink answered: Expiring an ad unit does not necessarily mean the banner will come down off Affiliate web sites. For a best practice to insure there will be no expired banner campaigns out there, review and implement one of the two options below:

  1. Make sure to have a set of standard, branded store banners that can be used to overwrite old promotional banners before they get expired. That way you can be sure no expired promo banners show up out there, regardless of whether or not the Affiliate updates the campaign HTML. We serve each banner impression, so any change you make to banners via your management panel will automatically be reflected on any Affiliate site using the banner.
  2. Another option is to create blank .gif files that can be used to overwrite expired promo banners. This however immediately creates blank real estate on your Affiliate’s web pages. This option could encourage Affiliates to make a manual update when they see the blank file, but we recommend option one as a better alternative.

Hope this info helps!

Best Practices, Merchant Q&A Read more

Eddie Bauer is live @AvantLink!

Sep 28, 2011 1 Comment by

Eddie Bauer

Introducing a new AvantLink merchant:

Eddie Bauer

Established in 1920, Eddie Bauer is an outdoor brand that offers signature outerwear for the entire family, gear and accessories, and world-class mountaineering gear.

Innovation, quality and an appreciation of the outdoors: The passions of our founder, Eddie Bauer, remain the cornerstone of the Eddie Bauer business today. In conjunction with innovative design and exceptional customer service, Eddie Bauer offers premium-quality clothing, accessories and gear for men and women that complement today’s modern outdoor lifestyle.

Launch Promo Details:

20% Off Everything

3 Days Only! Fri 9/30 – Sun 10/2
APPLY for access to code.

Benefits of the Eddie Bauer Affiliate Program include:

  • Earning potential: We offer a competitive commission rate, high AOV, and experience above average conversion on our website.
  • A valuable partner: Regular publisher newsletters, compelling creative assets, and a variety of seasonal sales, offers, and promotions give you the tools for a successful program.
  • Mass appeal: Our wide selection of products including men’s, women’s, and kids clothing, outerwear and gear appeals to a wide audience.
  • Tried and true: Eddie Bauer has a rich heritage with over 90 years of a 100% satisfaction guarantee.

Let us know what we can do to help you get started promoting Eddie Bauer. Contact anyone at AvantLink or the program manager Leslie White, eddiebauer/at/

New Merchants Read more

Merchant Interface Training Refresher – Oct 2011

Sep 27, 2011 No Comments by

For every merchant who launches a program on our Affiliate network, we offer a thorough training session that covers the main components of our management interface. During this session we also share some of our principles of program management as well as what to expect after a merchant’s first 100 days in the network.

Although most walk away from this training session informed and ready to go in terms of program management, we do see the need/demand for periodic “refresher” sessions of the same nature. For example if a merchant sees turnover with their Affiliate program manager, or hires additional team members, it’s essential these new folks get up to speed on how to best handle their program(s) in AvantLink.

It’s not uncommon for a merchant to yield a significant up swing in program performance simply by applying some of the fundamental management mechanics we will outline during these sessions.

These AvantLink network refresher sessions are tentatively scheduled for the first Wednesday of each month. Next session: Wednesday, October 5th 11am-12pm mountain time.

Register Now! October 5, 2011 Merchant Interface Training Webinar (11am mountain time)

Merchant Webinars Read more

Brenthaven is live @AvantLink!

Sep 27, 2011 No Comments by


Introducing a new AvantLink merchant:


When Brenthaven began making wilderness packs over 30 years ago, their products were aimed at explorers and adventurers. Today, Brenthaven designs the most protective cases for your mobile technology, and then crafts the product so it will survive the rigors of your active digital lifestyle.

The Brenthaven Affiliate program is a great way to earn commissions on Macbook cases, Macbook sleeves, iPad cases, iPad sleeves, iPhone cases, backpacks, messenger bags, shoulder cases, accessories and many other durable cases for your Apple or PC laptop.

Program highlights include:

  • Earn 10%
  • Cookie 30 days
  • AffiliateTraction Program Management
  • Regularly updated creative

Trademark plus bidding is allowed.

Let us know what we can do to help you get started promoting Brenthaven. Contact anyone at AvantLink or the program manager Zac Sutton, zac.sutton/at/

New Merchants Read more

Precious Moments is live @AvantLink!

Sep 23, 2011 No Comments by

Precious Moments

Introducing a new AvantLink merchant:

Precious Moments

More than thirty years ago, Precious Moments creator Sam Butcher began drawing the endearing teardrop-eye children he called “Precious Moments” as gifts for family and friends. Today, his Precious Moments artwork is among the most recognized art on the planet. You can now promote Precious Moments figurines, ornaments, unique gifts and collectibles @AvantLink!

Folks, this program is a great way to earn commissions on everything from Precious Moments figurines to wedding collectibles, anniversary gifts, angel figurines, Disney collectibles and more. Be sure to sign up for the Precious Moments Affiliate program and start earning today!

Program highlights include:

  • Earn 12%
  • Cookie 60 days
  • AffiliateTraction program management
  • Regularly updated creative

Let us know what we can do to help you get started promoting Precious Moments. Contact anyone at AvantLink or the program manager Zac Sutton, zac.sutton/at/

New Merchants Read more

You make my job a lot easier..

Sep 21, 2011 No Comments by

Mike is a relatively new Affiliate on our network. He’s a skilled web developer, and had some encouraging words for us last week. Thanks for your support, Mike…and here’s to a long and prosperous partnership!

Every Day Gear Deals
I’ve been making money from online affiliate marketing for the past 3 years. I’ve worked with several different affiliate networks, but I’ve just recently started promoting merchants from AvantLink. I’m really impressed with the diverse amount of affiliate tools that you make available. I’ve yet to find another network with such a complete set of tools and API’s. You make my job a lot easier. I’m already a big fan of the Deal of the Day feeds specifically. The reporting tools are also top notch and your customer service has been great.

I look forward to working with your network in the future as I continue to design niche sites based around your merchants and affiliate tools. Keep up the good work!

Mike Martin
Everyday Gear Deals

Testimonials Read more

AvantLink Attending BlogWorld 2011

Sep 16, 2011 No Comments by

The BlogWorld & New Media Expo 2011 Los Angeles will take place November 3-5 at the Los Angeles Convention Center, and we’re excited to be exhibiting there for the first time! Read up on the event.

Visit AvantLink at booth #502.

If you are planning on attending BlogWorld, and have not registered yet, we have a code for you. It is good for 20% Off BlogWorldExpo passes & the early bird pricing ends on 9/21! Click the banner below and use code AVANTLINK20.

BlogWorld & New Media Expo

General Info Read more

The Ready Store is live @AvantLink!

Sep 13, 2011 No Comments by

The Ready Store

Introducing a new, exclusive AvantLink merchant:

The Ready Store

The Ready Store Affiliate Program gives you the opportunity to offer high quality emergency & food supplies while earning top commissions. Their website is optimized for the best shopping experience possible.  You get customers there, and The Ready Store will convert them into sales!

Don’t take our word for it, here’s what a top affiliate has to say about The Ready Store Affiliate Program: “We enjoy promoting your site because you guys do a super job of keeping everything current & converting the traffic we send your way. Kudos to your team!”

The Ready Store offers quality products, world-class service, expert advice and a one-stop-shop emergency preparedness solution. Program highlights include:

  • 10% Payout
  • 7 Day Cookie
  • $397 Average Order Value
  • 2.5% Conversion Rate
  • 1% Return Rate

Let us know what we can do to help you get started promoting The Ready Store. Contact anyone at AvantLink or the program manager Matt Schaugaard, matts/at/

New Merchants Read more

“Calling All Poles” to Get People Outdoors!

Sep 12, 2011 1 Comment by

Gear to Grow Logo
Attention outdoor merchants: Gear to Grow needs your help! A Salt Lake City-based non-profit, Gear to Grow brokers donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation. In the wake of a gear drive held during the 2011 Outdoor Retailer Summer Market Show, Gear to Grow has received a large, generous donation of camping and backpacking tents!

While the donated tent shells are seemingly flawless, there is one thing missing…tent poles! With more than 70 non-profit groups across the U.S., many of our beneficiaries have old tent shells that need to be replaced, but others are in need of full tent sets.

In order to reach our goal of collecting enough poles to redistribute full tent sets out to our beneficiary groups, Gear to Grow is hosting a “Calling All Poles” campaign. As a part of this campaign, Gear to Grow is looking for retailers and merchants across the country to act as official drop-off locations for the public to bring in their gently used or surplus tent poles.

The “Calling All Poles” will launch October 3, 2011, and will be open for 60 days. Gear to Grow will provide each participating retailer with flyers to post in-store in order to help advertise the campaign. Retailers are also encouraged to promote via Facebook and Twitter. In addition to serving as a collection point, Gear to Grow asks that retailers help cover the shipping costs of any poles that are collected during the campaign. Gear to Grow is also able to offer receipts for tax deductions and write-offs for shipping costs.

If your retail location is interested in participating, please email Gear to Grow at Gear to Grow and more than 70 outdoor non-profit programs appreciate your support!

Not a retailer but still want to support the cause? Email Gear to Grow for more details on how you can donate.

For more information on the Gear to Grow program, please visit or

General Info, Press/News Read more

Ski Center is live @AvantLink!

Sep 12, 2011 No Comments by

Ski Center

Introducing a new, exclusive AvantLink merchant:

Ski Center

“We have been outfitting skiers for over 50 years and are one of the largest ski shops in the United States. Readers of SKI magazine have voted us a top U.S. ski shop in every year that surveys have been conducted.” is the destination that serious skiers go to for the latest and greatest ski equipment, clothing and accessories. In terms of promoting the top brands in winter gear and apparel, there is not too more that needs to be said aside from the quote above. This program has all the necessary ingredients to be one of your strongest earners! The Ski Center Affiliate program offers…

  1. Exclusivity on AvantLink, so your traffic is protected to a higher degree.
  2. Sitewide conversion 2%, combined with an industry leading AOV of $250+.
  3. Exceptional service, with quick order fulfillment (orders ship within one business day).
  4. Knowledgeable and informed team dedicated to making this program a success.

Program highlights include:

  • 8% payouts w/ incentives
  • 45-day cookie duration
  • High-end brands & products
  • High-quality custom datafeeds & artwork
  • Dedicated veteran program support

Let us know what we can do to help you get started promoting Ski Center. Contact anyone at AvantLink or the program manager Scott Mason, scott/at/

New Merchants Read more