Merchant Newsletter Vol 1, Issue 1

Fri, Jan 2, 2009 at 7:27 am Posted in Newsletters 0 Comments

AvantLink Newsletter
January 2, 2009
Vol 1, Issue 1

Merchant Newsletter

Introducing the first AvantLink Merchant Newsletter. In our newsletters we will highlight our latest technology releases and network news.

We recently posted a comparison of our features/functionality vs. what other networks offer. If you are in more then one network we encourage you to take a look at how we stack up against our competition. If your other network(s) aren’t keeping up, email us about special incentives for going exclusive with AvantLink.

Merchants, this newsletter will be distributed quarterly. In part with each issue, we’ll solicit your targeted promos to be featured in seperate network-level distributions to our opt-in Affiliates. Including your special offers in our Promo Newsletters will help increase sales and recruit new Affiliates. More info…

Table of Contents:

1. Feature Your Valentine’s Day Promos
2. AvantLink Screencast Series
3. Value Proposition for Merchants
4. Affiliate Testimonial: Why AvantLink?
5. Affiliate Tool: Affiliate Link Encoder

Feature Your Valentine’s Day Promos

One of our new features for 2009 includes a “set” of newsletter distributions that are scheduled to go out to both Affiliates and merchants. These newsletters will include a bi-monthly publication for Affiliates, a quarterly publication for merchants (this being the first) and several promo-specific newsletters centered around the highest profile shopping days of the year.

We are now soliciting your Valentine’s Day Promos for inclusion in our first Promo Newsletter, scheduled for distribution on Monday, February 2nd. Including your Valentine’s Day promos in this newsletter is FREE, and it will help you increase sales and attract/recruit new Affiliates to your program.

If you’re interested in having your promos featured the deadline for submission is January 20th. Please email support/at/avantlink.com or any AvantLink representaive. Make sure and use “Valentine’s Day Promos” as the subject line, and include the following for each offer: Specifics of Promotion, Start-End Date

read full article…

AvantLink Screencast Series

In late 2008 we produced a series of screencast tutorials for Affiliates and merchants. We have already covered a lot of important topics, and there are more to come. You’ll find that each screencast tutorial/how-to has a permalink in the Tutorials category of our Affiliate network blog.

Below is a list of the current Affiliate and merchant screencasts from AvantLink. These screencasts are also accessible via our YouTube account.

Merchant Screencasts

Affiliate Screencasts

Value Proposition for Merchants

In uncertain economic times merchants need to be sure their online marketing dollars are spent wisely. AvantLink runs on a true performance marketing model with no nickel/dime fees or monthly minimums. Couple this with many additional platform benefits, and it’s the best deal going for serious web retailers.

Read AvantLink’s Value Proposition for Merchants from Scott Kalbach, CEO

If you’re responsible for your company’s online marketing, chances are that you will or already have been asked to analyze where best to spend your online marketing dollars.

So how can AvantLink help, and why should I invest my marketing dollars in AvantLink’s performance marketing Affiliate network?

True performance marketing.

Thorough network level Affiliate screening.

Industry leading support.

Innovation.

Brand protection.

read full article…

Affiliate Testimonial: Why AvantLink?

We often receive emails from Affiliates and merchants alike that offer support and encouragement for our efforts. We take great pride in these testimonials. If it’s agreed to in advance, we publish these testimonials on our blog. The following is quote from Dave MacLeay of Trailspace.com.

Why AvantLink? In a nutshell: they have robust, reliable tools for datafeeds and reporting, outstanding personal customer service, and a great philosophy and approach to the business. They’re more flexible and nimble than any other network I’ve worked with, and are very responsive to new ideas from both merchants and publishers. Rather than trying to enforce a top-down, network-centric relationship, they really seem to understand that their role is to facilitate, enable, and support productive relationships between merchants and affiliates.

read full article…

Affiliate Tool: Affiliate Link Encoder

In October of 2007 we rolled out the Affiliate Link Encoder (ALE). This is an innovative tool and concept that converts direct-to-merchant links to Affiliate tracking links. The ALE conversion takes place on the end user’s browser, and does not change the html source code of the web document. v2.0 of the ALE was released in November 2008, adding a new layer of technology that matches and converts keywords in addition to URLs.

The simplicity of the ALE tool (pasting of one line of javascript on a web page or site template) has enabled high-powered blogs and forums to instantly monetize years worth of archived content that may include direct-to-merchant links.

There are other creative applications of the Affiliate Link Encoder. For more information browse the list of articles and discussions below.