Recently Dave MacLeay, a valued Affiliate partner on our network, was asked by an AM why he was migrating his links from the large network they had been on, to AvantLink (where this particular merchant just launched with us, too). Here was Dave’s answer:

Why AvantLink? In a nutshell: they have robust, reliable tools for datafeeds and reporting, outstanding personal customer service, and a great philosophy and approach to the business. They’re more flexible and nimble than any other network I’ve worked with, and are very responsive to new ideas from both merchants and publishers. Rather than trying to enforce a top-down, network-centric relationship, they really seem to understand that their role is to facilitate, enable, and support productive relationships between merchants and affiliates. (Ironically, that puts them in a stronger, more trusted position than other networks that try to control or limit contact between affiliates and merchants.) Because AvantLink is selective about who they work with, they’re able to provide customer service that’s head-and-shoulders above anyone else in the industry. Most of all, they just seem to “get it” — it’s about giving partners the tools and support they need to be productive and then getting out of their way. For all those reasons, whenever I have a choice of networks, AvantLink gets my business.

Dave MacLeay
Co-Founder, Publisher
Trailspace.com

There you have it. Thanks Dave, for your valuable feedback, kind words and support!