To follow up on the REI Affiliate program launch announcement from yesterday (April 28th)…

Affiliates, please take note. REI is having their biggest sale of the year starting May 2nd and running through May 11th. It’s their Anniversary Sale, and it marks their 70th anniversary! This is a huge conversion opportunity, so get going with them on AvantLink now to have access to promotional material for this sale.

REI has been a leader in the outdoor industry since 1938 and is the Internet’s largest outdoor store, offering a broad selection of trusted gear as well as expert advice and in-depth information about products and outdoor recreation…

Details, and ideas for sales copy below (Please note: Creative will be available, and the Dynamic Coupon Feed will be populated with ads for the Anniversary Sale):

• Huge discounts on top-brand outdoor gear and clothing.
• Save now on gear you will use all summer! Hurry, sale ends May 11.
• REI Members SAVE 20% on one full-price item
• Save up to 30% storewide
• 20% off All Yakima Racks, Car-Top boxes and Accessories
• 15% off All full-price bikes
• 15% off All Full-Price Boats
• 20% off All BOB Strollers

Look for an email featuring this promotion from the REI Affiliate Team, and in the meantime drop them a line if you have any questions: affiliates/at/rei.com.

Remember, May 2nd – May 11th!