On May 15th I posted an article on this blog highlighting some great enhancements to the Affiliate Detail Pop-up available in the merchant account interface. We received some immediate feedback from Greg Toledo at Altrec.com Outdoors on a couple of other suggestions that would improve the upgrade even more. Fast forward one week and our CTO David Clark had the new changes in place and fully functional. Here are the additional Affiliate detail feature upgrades that went into place as a direct result of merchant feedback. Thanks Greg for some great ideas!
- In order to get better visibility into which of the integrated tools Affiliates are using, David added a quick view to the ‘STATISTICS’ tab on the Affiliate details pop-up showing the ‘Tool Usage (Last 30 Days)’. For example, Greg T would see something like ‘Altrec: Banner/Text Ad, Coupon Feed, Custom Link, Datafeed, Product Display Builder‘ for a particular Affiliate record.
- David also added a system that allows AMs the ability to choose groups of Affiliates to send emails to, such as all Affiliates with a specific tag, or those using particular tools. This email segmentation tool will help merchants avoid desensitization to emails, eg, only the Affiliates using the Dynamic Coupon Feed can now receive emails about updates to coupon offers.
Thanks to David and the tech team for such a quick turn around on not only a HUGE upgrade to the Affiliate detail records, but also on the responsiveness to the feedback we received from one of our most respected merchants! Looks like Greg Toledo appreciated the effort, too. Check out his response to the news:
Nice work. What you have done is actually better than I had in my head. And overall, the affiliate detail page, especially the statistics page, is the best I have seen. For an AM, looking at an affiliate, and getting stats for mtd, ytd and current day in one view is valuable.
Thanks for the quick turnaround.
Let us know what you think. We have some even more exciting upgrades and system improvements coming soon!
Gary & AvantLink