One thing that differentiates AvantLink from other networks is that we’re exclusive to catalog-based merchants using a cost per sale payment model. This is the roots of performance-based marketing. Another thing that sets us apart is that we offer cutting-edge Affiliate tools that are continuously evolving, and FREE to all qualified Affiliates (ie, if you qualify for the network, the tools are yours to use). These elements of our network contribute greatly to one another. This is because in order to deep-link effectively with a product-specific or product group level campaign, Affiliates need to promote a merchant who actually has a product catalog!

We’ve respectfully declined a multitude of merchants looking to promote a single item, and of course CPA network offers and advertisers looking to drive lead generation traffic. This doesn’t mean we won’t someday expand our business to offer legitimate and ethical campaigns running outside this merchant-only mold. But right now at AvantLink it’s all about ‘Affiliates’ and ‘Merchants’, all of which are screened to insure that they’re bringing professionalism and value to our network.

Today we syndicated a press release focusing on this topic through our news distribution service of choice, PRWeb.com. As always, the stats are rockin’ and it hasn’t even been 24 hours since the distribution! If you’re interested in learning more about how to utilize press releases to drive traffic and link popularity to your sites, check out this ABW thread: Press Releases and Your Site

Here’s a snippet from today’s distribution:

AvantLink launched a unique Affiliate Marketing Network in 2005, offering savvy online marketers a secure and efficient environment to promote a specific advertiser segment. This segment utilizes the traditional, cost per sale model of performance based online marketing; and consists of “merchants” offering “product catalogs” or datafeeds. AvantLink is a selective platform where Affiliates and merchants are screened to insure professionalism and ethics remain the cornerstone of the network.

Read the entire press release: Affiliate Marketing Professionals Choose AvantLink.com

Gary & AvantLink