Archive for February 2007

Introducing another exclusive merchant to the AvantLink network:
Here’s another great program to add to our already impressive list of exclusive merchants. Be one of the first Affiliates to integrate and start promoting these internationally known specialty products! This is Black Rhino Tool’s first Affiliate program launch so take advantage of the fact that very little competition from other marketers exists out there. Our friends at AffiliateCrew.com are responsible for the entire ecommerce platform and well as the dedicated Affiliate program management (program managed by Chuck Hamrick!) so you know they’ll convert the traffic you send. Take a look at their site and see for yourself. Who wouldn’t want to buy from them!
“Consumers will not find Black Rhino Tools in big box stores, supermarkets, discount or department stores. Their products are designed for professionals. They are perfect for Do-It-Yourselfer’s and home improvement enthusiast’s who have a sense of style! If you have home improvement or do-it-yourself traffic on your site, get their links up asap.”
Read the program launch announcement on ABestWeb.
Drop us a line at AvantLink if you need anything, or contact Chuck Hamrick the AM for Black Rhino Tools. His email is: chamrick[at]affiliatecrew.com.
Gary & AvantLink
Greg T just sent an email to his opt-in Affiliates about Altrec’s winter clearance sale. Time to make room for the spring/summer inventory! Gear will be moving fast. This is yet another excellent Altrec Affiliate program promotion. Here are the specifics:
As promised Altrec.com Outdoors has dropped their Winter Clearance Sale discount to 60% off. For the next eight days they will have over 700 products at deep discount.
- 60% Off - Tents, Jackets, Pants, Packs, Boots, Snowshoes, Helmets, Gloves and more.
- Sale duration 2/20 - 2/28/07
- No Coupon needed. All prices are live on site
The coupon RSS feed, datafeed, banners and text links are all updated. Don’t hesitate to get this promo live on your site(s). Inventory will move and these next few days Affiliates will see huge conversion. Drop me a line or contact Greg Toledo directly if you need anything:
Greg Toledo, Altrec.com Outdoors
541.316.2400 x146
gregt[at]altrec.com
-
Gary & AvantLink

Introducing another exclusive merchant to the AvantLink network:
We are very please to announce that Price Point is now live in our network! As avid mountain bikers ourselves, we know first hand the value of their inventory selection, expertise and reputation. Affiliates, JUMP on this opportunity. This is the premiere bicycle Internet retailer and by integrating quickly, you’ll be part of the first wave of Affiliates promoting them through their busy spring shopping season. Take a look at PricePoint.com and you’ll see why their award-winning and heavily branded web site converts the way it does.
“Price Point’s site offers more than 2,000 bicycle-related products. There’s something for everyone: carbon fiber parts and helmets, complete bikes, frames, forks, tires, titanium parts, women’s gear and much more. Shipping is among the quickest in the industry with almost all orders placed by late afternoon shipping out the same day…”
Read the program launch announcement on ABestWeb.
Drop us a line at AvantLink if you need anything.
Gary & AvantLink
On January 27th we announced the February Gift Card Contest offered through the ToolKing Affiliate program. Here’s a quick reminder: nine days remain, so if you want a chance at winning high-value gift cards jump on board. It’s not too late, with ToolKing’s average order size any thing can happen.
A reminder of the contest details:
- If you reach $3,000 in sales for the month of February you will receive a gift card for $300.
- If you reach $6,000 in sales for the month of February you will receive a $300 gift card *and* be entered in a drawing to receive a gift card for $750.
- For every $1000 in sales you go over $6000, we’ll add another entry for you in the drawing!
The contest is still up in the air and anything can happen. ToolKing.com has a high average order amount, so hitting the threshold of $3000 in nine days is certainly possible. Remember, with your gift cards you can get anything on ToolKing.com site like; Power Tools, Gas/Charcoal Grills, Lawn Mowers or Outdoor Fireplaces.
Drop me a line or email Brian Boyd (brian[at]toolking.com) if you have any questions.
Gary & AvantLink
One thing that differentiates AvantLink from other networks is that we’re exclusive to catalog-based merchants using a cost per sale payment model. This is the roots of performance-based marketing. Another thing that sets us apart is that we offer cutting-edge Affiliate tools that are continuously evolving, and FREE to all qualified Affiliates (ie, if you qualify for the network, the tools are yours to use). These elements of our network contribute greatly to one another. This is because in order to deep-link effectively with a product-specific or product group level campaign, Affiliates need to promote a merchant who actually has a product catalog!
We’ve respectfully declined a multitude of merchants looking to promote a single item, and of course CPA network offers and advertisers looking to drive lead generation traffic. This doesn’t mean we won’t someday expand our business to offer legitimate and ethical campaigns running outside this merchant-only mold. But right now at AvantLink it’s all about ‘Affiliates’ and ‘Merchants’, all of which are screened to insure that they’re bringing professionalism and value to our network.
Today we syndicated a press release focusing on this topic through our news distribution service of choice, PRWeb.com. As always, the stats are rockin’ and it hasn’t even been 24 hours since the distribution! If you’re interested in learning more about how to utilize press releases to drive traffic and link popularity to your sites, check out this ABW thread: Press Releases and Your Site
Here’s a snippet from today’s distribution:
AvantLink launched a unique Affiliate Marketing Network in 2005, offering savvy online marketers a secure and efficient environment to promote a specific advertiser segment. This segment utilizes the traditional, cost per sale model of performance based online marketing; and consists of “merchants” offering “product catalogs” or datafeeds. AvantLink is a selective platform where Affiliates and merchants are screened to insure professionalism and ethics remain the cornerstone of the network.
Read the entire press release: Affiliate Marketing Professionals Choose AvantLink.com
Gary & AvantLink
I’m sure you’ve noticed many blogs (and sites that syndicate content) use an array of RSS subscription icons from well-known aggregation sites or reader services. This makes it easy for web surfers to click and subscribe to content as their moving from site-to-site around the web. For example, if you have a Bloglines.com account and stay logged in all the time like I do, when you find a site you like and see a Bloglines subscription icon bar all it takes is one click and you’re subscribed! Pretty nifty…
Now, as a web publisher, have you ever wondered how to acquire all those subscription icons? It’s a little daunting at first to think about going to each RSS reader/aggregation site and grabbing the graphics, then configuring each one to work with your feed. Sure there are plugins for WordPress and other blogs but that too is daunting for content writers or bloggers. It was for me, anyway. Last week though, I found a cool site called the RSS Icon Gallery where they’ve done all the hard work for you. Just add your RSS URL to customize for your feed, click submit and that’s that! Next, add the output code to your blog’s sidebar or the page you’re syndicating content from and you’re done.
I used this tool to add the RSS subscribe icons you see to the right on the AvantLink Blog’s sidebar.
Check it out here: RSS Icon Gallery
Gary & AvantLink
Hello Affiliates,
Smart Marketing just posted some great new coupons for the MyWeddingFavors.com and CornerStorkBabyGifts.com stores. These offers are valid through the month of February, and each has a custom landing page on their respective sites dedicated to converting your traffic.
Here are the specifics on these two coupon offers:
MyWeddingFavors.com: Save 10% with My Wedding Favors in February! Enter our special promotion code: HUGS at checkout. Offer expires February 28th.
CornerStorkBabyGifts.com: Save 10% with CornerStork Baby Gifts in February! Enter our special promotion code: HUGS at checkout. Offer expires February 28th.
Creative for both offers have been added to their respective program ad lists. The Dynamic Coupon Feeds have also been updated, so if you’re using that tool you’re good to go! If you have any questions feel free to contact anyone at AvantLink or the Smart Marketing AM Adam Russo (adam[at]partnercentric.com).
Gary & AvantLink

Introducing another great addition to the AvantLink network:
To add to our already industry-leading Special Occasion category, we’re thrilled to announce the launch of the Bella Regalo Affiliate Program! Check out Bella Regalo’s website, and it won’t take long for you to see why they convert as well as they do. If you own a wedding-themed or favor-related site this program should peak your interest. Their unique and exclusive product line will be a value-add to your existing product selection. Bella Regalo also offers a low price guarantee, and they’re return rate is less then 1%! It’s getting better as you read isn’t it
“Celebrating their 10th year in business, Bella Regalo has become the pre-eminent source for wedding favors and special occasion accessories on the web. Always a trendsetter, Bella Regalo has enjoyed the editorial attention of numerous wedding and lifestyle magazines as well as a wide celebrity client base and television and society event features…”
Read the program launch announcement on ABestWeb.
Drop us a line at AvantLink if you need anything, or contact Lisa Morin the AM for Bella Regalo. Her email is: lisa[at]bellaregalo.com.
Gary & AvantLink
We’ve had several requests in the past to add the ability for merchants to include direct banner and text ad sign-up links in their emails to Affiliates.
We’d like to announce that this functionality is now available.
Merchants, if you login in to your account and go to ‘Tools -> Email Affiliates’ you’ll notice a new box in the right column that allows you to select from your text and banner Ad campaigns and get the link code to copy and paste into your email.
The cut and paste html will display the Ad in the email with a ‘Get Html’ direct sign-up link below the Ad. The links include an authorization key that is unique to each Affiliate and will allow them to get the Ad html source without the need to login to the Affiliate interface.
Scott & AvantLink
As a follow up to Gary’s post on ‘Quality Focus = Better Support‘, we would like to find out what both Affiliates and Merchants need to make them more successful.
We have a pretty good list of enhancements and tools planned for development in 2007, but we would really like to hear from you on what functionality/tools you would like to see us develop this year.
Please feel free to post comments here or use the Contact Us form to submit your suggestions.
Scott & AvantLink

