We’re offering some powerful ways for Affiliates to track conversion this holiday season. These are the kinds of metrics you’ve been looking for at the network level! Details as follows:

• Custom Tracking Parameters: We rolled out an upgrade a few weeks ago to our tracking system that gives Affiliates the ability to add their own custom tracking parameters. Tracking parameters are limited to 16 alphanumeric characters. more info..
• Campaign/Product Link Details: In your master reporting table, you’ll notice a column called ‘Campaign/Product Link’. For example this column cell for a sale might be populated with something like ‘ASSOS Powerstatic Long Sleeve Base Layer’. This may not be the product that sold, but it is the link that was clicked on that led to the sale. If this table cell is blank, that means the cookie was set prior to us providing this data.
• Sale Item Details: * Only Available from Merchants using our order item detail tracking system. For select merchants using the order item detail tracking, you’ll actually have details on the exact product that sold! For example, in addition to the transaction ID you would also get details like ‘MANZONI Manzoni black 3 button all wool natural stretch fabric Pleated pant’ by clicking on details in your master reporting table (far right column).

Currently we have two merchants providing the exact product sale details. These are ExecStyle.com and MyWeddingFavors.com. Please drop us a line if you have any questions.

Gary & AvantLink